In Email marketing is a digital marketing strategy that involves using email to reach potential customers or clients. You can think of it as a 21st century version of a direct mail campaign. It’s also a successful way to reach people in your target market. Studies show that email marketing campaigns offer a very healthy ROI. No matter how many other innovative digital marketing tactics emerge, email marketing remains one of the best ways to reach and engage and convert your target audience. Email marketing can be customized for every size of audience in each area and has power to convert. In fact, according to an eMarketer study, the email marketing ROI is 122% or in terms of competition it is four times higher than any other digital marketing channel.
Email marketing has been around for decades, but in today’s generation also it’s one of the most profitable digital marketing channels available when it’s done strategically. today needs to feel like one-on-one conversations with each audience member, but it also needs to scale. Make sure your strategies are up-to-date so your emails are getting delivered and cutting through the noise.
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