Interactive content such as quizzes, polls, and surveys is a great way to engage with your audience and encourage interaction with your brand. Interactive content can help increase brand awareness, generate leads, and improve customer engagement.
Personalization is a trend that has been gaining momentum in recent years and is expected to continue in 2023. Personalised content, such as targeted emails or customised landing pages, can help improve customer engagement and increase conversions.
Video content continues to be a popular format for content marketing. Video can help convey complex information in an engaging way and can be easily shared across social media platforms.
With the rise of smart home devices, voice search is becoming increasingly important. Content marketers should consider optimising their content for voice search by incorporating long-tail keywords and natural language.
Consumers are becoming more aware of the impact of their purchases on the environment and society. Content marketing that highlights a company's sustainability efforts or social responsibility initiatives can help build brand trust and loyalty.