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Digital Marketing Survey for Healthcare Professionals

Help us revolutionize healthcare marketing! This survey is designed to uncover the digital challenges faced by doctors, clinics, and hospitals, enabling us to craft innovative solutions that drive patient engagement and practice growth.

Please take a few minutes to complete this survey.

Section 1 - General Information

Doctor/Clinic/Hospital Name

Specialty (e.g. General Medicine, Dentist, Pediatrics etc.)

Section 2 - Digital Marketing Awareness and Usage

3. Which digital marketing terms are you familiar with? (Multiple choice)GMB OptimizationSEOSocial Media MarketingAwareness CampaignPPCLead Generation Campaign

4. Do you have an active presence on any digital platforms? If yes, which ones from below? (Multiple choice)WebsiteSEOSocial Media (Facebook, Instagram)Google My BusinessPracto or other platformsEmail MarketingPaid Ad Campaigns

5. What are your primary goals for using digital marketing? (Multiple choice)Increase patient footfallsBuild brand awarenessIncrease online PresenceGenerate leads

6. Do you believe digital marketing is essential for healthcare practices?YesNo

Section 3 - Challenges and Opportunities

7. What are the biggest challenges you face in digital marketing, if any? (e.g. Poor results, Unable to target right audience, Content creation etc.)

8. What are your primary concerns about digital marketing? (Multiple choice)CostTimeClarity on the work doneMeasuring ROINot working as expected

9. How important is online reputation management to your practice?

10. How do you currently handle online inquiries and appointment bookings (e.g., manually, through a receptionist, automated tools)?

11. Do you follow up with patients for reviews, feedback, or follow-up visits?YesNo

12. Is it feasible for your team to shoot short testimonial videos of patients?YesNo

13. Are you interested in exploring advanced marketing strategies like News Paper Article, Online Podcast, Video Interview?YesNo

14. What marketing budget you would be willing to spend to increase business?

15. If you are currently using digital marketing agency services what are the area you want your agency to improve upon?

Thank you for your valuable time and insights. Your feedback will help us tailor our services to better meet the needs of healthcare providers like you.

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